General Motors announced its new BrightDrop commercial electric vehicle business unit including the ... [+] EV600 cargo van during CES 2021General Motors
As General Motors picks up momentum toward the electric future it has been promising for the past several years, it is adding a new brand to its portfolio, BrightDrop. BrightDrop will be the first new GM GM brand since it bought Hummer in 1998. However, unlike Chevrolet, Buick, GMC and Cadillac, BrightDrop is focused exclusively on commercial customers with an ecosystem of electric vehicles and services.
In fact, BrightDrop isn’t just a new brand, but also a new business unit, much like Saturn was when it launched. GM hired Travis Katz from venture capital firm Redpoint Ventures as president and CEO of the new unit. Like several other recent business launched by the automaker including Onstar Insurance, OnStar Guardian and GM Defense, BrightDrop was spawned out of the Global Innovation group led by Pam Fletcher. The goal this time is to provide a complete suite of products and services for first mile to last mile deliveries.
General Motors announced its new BrightDrop commercial electric vehicle business unit including the ... [+] EP1 cargo pallet during CES 2021General Motors
The first product is unlike any GM vehicle previously built. The BrightDrop EP1 is a powered electric pallet that enables easier movement of goods over short distances. Equipped with a hub motor, the EP1 can move at up to 3 mph based on the operator's walking pace. The device can carry a payload of up to 200 lbs and it’s 23 cubic foot interior can be reconfigured with adjustable shelves based on the materials being moved. It can be used to move goods around a warehouse or even to help move objects from a delivery van to the doorstep. The EP1 will be available early this year.